Offshore sailing is a sport with exceptional profile and provides a unique sponsorship proposition that, when matched to the right brand owner and exploited to the full, is hard to beat!
For moderate investments, BOXX Ocean Racing offers a broad marketing platform ranging from classic branding or advertising to hospitality events through many other customer acquisition or retention means.
The following TOP 10 arguments will give you a deeper insight in how profitable such a sponsoring investment can be.
Races are preceded and followed by up to a week of coastal demonstration sailing and entertainment. These can be leveraged for hospitality events or other customer acquisition/retention activities. During this time, you can also use the racing villages to promote your brand in front of large spectator and media audiences reaching up to 30’000 people.
During the races, an intensive coverage (web tracking, on-board video and voice conferences, daily race news, virtual sailing, …) allows millions of people to be at the heart of the action, follow the progression of the teams and, most importantly, be confronted with your brand.
The boats are usually given the main sponsor’s name or brand. This way, every time the boat or the team is mentioned, it is your brand that comes first to the audience's attention.
2008 data confirms media and audience impact on just one single race:
- 7 hours of cummulated TV coverage (mainstream and specialized)
- 340 articles in daily newspapers and specialized press
- 220 articles and references on other web-sites
- 700'000 visitors on the race's web-site
- 60'000 gamers logging in at least 2 times a day on the virtual race
- 22'000 spectators in race village prior to competition
By consulting the race calendar page, you will see that there are multiple competitions throughout the year. This facilitates repetition and continuity in your marketing communication. From a geographical aspect, the racing circuit affects many countries and provides you with an international communication platform.
Between the races, it is always possible to organize on-demand events such as: VIP guest sailing trips or other entertainment, special promotion tours, team building activities around sailing, presentations and seminars for your employees or customers, and much more… Entertain your clients, partners and customers. Inspire, motivate and reward your own people.
Most of the communication materials (press releases, video diaries, TV documentaries, pictures,...) from the races and on-going preparation are widely distributed on multiple very popular platforms (sailing sites, Youtube, MySpace, FaceBook and many more...). These materials will of course also be availbale for the sponsor's own usage.
Exclusive & unrestricted branding on: Hull, sails, boom & deck, all crew clothing, all support craft, battle flags & banners and all other promotional materials.
Beside competing in races all over Europe, we are international. Our team members are from Switzerland, Slovenia, Austria and France and they perfectly speak multiple languages. We speak English, Wir sprechen Deutsch, Nous parlons Francais, Parliamo Italiano,... This considerably helps in communicating to audiences with diverse european cultural backgrounds.
Click on the links below to see how other companies are sponsoring sailing teams, all different in size and scope.
-- ECOVER ... ecological detergents and cleansing agents
-- ROXY ... clothing and sprotswear
-- TELECOM ITALIA ... international carrier and service provider
-- VEOLIA ENVIRONMENT ... global leader in environmental services
-- GROUPE SEFICO ... regional accounting, auditing and consulting firm
-- IX SEA ... navigation, positioning, imagery, defense and space
-- HUGO BOSS ... global leader in superior fashion
-- AVIVA ... the world's fifth-largest insurance group
-- REGION SARTHE ... local region and its farmers